Served as an Art Director for a print campaign that brought a bold, modern visual language to a heritage brand looking to reconnect with a younger audience. The work balanced striking typography, high-contrast imagery, and a restrained color palette to create instant shelf impact while maintaining the client’s core identity.

Every piece was designed with clear hierarchy and scalable grids to ensure consistency across sizes and touchpoints. I led concept development, visual direction, collaborating closely with the client stakeholders, designers, , and print vendors to deliver on-brand, print-ready files on within campaign timelines. The campaign increased brand recall in market and elevated the client’s presence to ensure travelers have an alternative way to rideshare.